Senior PPC Manager (Yandex Direct)

We’re a product-led IT company with 10+ years of experience building and scaling products in the dating industry.

We’re looking for a Senior PPC Manager (Yandex Direct - Яндекс Директ) to own paid acquisition end-to-end — from campaign structure and keyword strategy to scaling and profitability. You’ll manage complex accounts, large datasets, and significant budgets, directly impacting growth and revenue.

This role is for someone who deeply understands Search and RSYA (РСЯ), works confidently with CPA/ROAS strategies, knows how to scale while maintaining target CPL, and makes decisions based on data — not assumptions. If you think in terms of unit economics, testing, and performance, you’ll fit right in.

Responsibilities

• Set up, manage, and optimize Yandex.Direct campaigns (Search & Display)
  
  
• Own full campaign lifecycle from launch to scaling
  
  
• Monitor performance daily and keep CPL within KPI targets
  
  
• Run A/B tests on ads, audiences, bids, and landing pages
  
  
• Improve landing page CR in collaboration with product/design
  
  
• Manage large advertising budgets
  
  
• Optimize campaigns: negative keywords, placement clean-up, manual bidding where needed
  
  
• Build media plans and performance reports
  
  
• Track and control KPIs: CPA, ROAS, CTR, conversion rate
  

What’s Critical

• Deep understanding of auto-retargeting in Search and RSYA (РСЯ)
  
  
• Strong knowledge of automated bidding strategies (CPA, ROAS)
  
  
• Ability to maintain stable CPA while scaling spend
  
  
• Advanced Excel skills
  
  
• Strong analytical mindset and data-driven decision making
  
  
• Excellent knowledge of Yandex.Metrica
  

Nice to Have

• Experience in the dating industry
  
  
• Experience managing budgets from $100K+ per month
  
  
• E-commerce experience

Working Conditions & Perks

• Fully remote, working with a friendly, product-focused team
  
  
• Compensation: $4,000–$6,000 gross + revenue share tied to performance
  
  
• Paid time off: 2 weeks of paid vacation per year
  
  
• Paid sick leave
  
  
• Additional paid days off for major Slavic holidays
  
  
• Learning budget — we cover professional courses, certifications, and industry events
  
  
• Working schedule: Sunday–Thursday, 10:00 AM – 7:00 PM (Israel time)

Interested?

Send us your CV and we’ll be happy to share all the details about the role and next steps.